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九州观察家 | 漆面膜蓝海中的金斯迪

作者: 漆面保护膜发表时间:2018-06-05 16:43:26浏览量:1537

随着汽车窗膜行业的国内外发展环境转变,汽车窗膜市场竞争格局随之而变。机动车保有量快速增长,截至2017年底,全国机动车保有量达3.10亿辆,其中汽车2.17亿辆;机动车驾驶人达3.85亿人,其中汽车驾驶人3.42亿人,汽车窗膜成为市场刚需产品,市场容量非常庞大。汽车窗膜品牌被消费者认知时代已经来临!漆面保护膜作为膜时代的核心盈利爆品,势必...
文本标签:

随着汽车窗膜行业的国内外发展环境转变,汽车窗膜市场竞争格局随之而变。机动车保有量快速增长,截至2017年底,全国机动车保有量达3.10亿辆,其中汽车2.17亿辆;机动车驾驶人达3.85亿人,其中汽车驾驶人3.42亿人,汽车窗膜成为市场刚需产品,市场容量非常庞大。汽车窗膜品牌被消费者认知时代已经来临!漆面保护膜作为膜时代的核心盈利爆品,势必将驭动市场蓝海,共创新一轮市场红利!而今天我们来到金斯迪,听听金斯迪在工厂+品牌这个角度的看法。


比较直接、比较具体

让大家了解一下金斯迪企业发展背景

宏图棋牌 SUIZHEQICHECHUANGMOXINGYEDEGUONEIWAIFAZHANHUANJINGZHUANBIAN,QICHECHUANGMOSHICHANGJINGZHENGGEJUSUIZHIERBIAN。JIDONGCHEBAOYOULIANGKUAISUZENGZHANG,JIEZHI2017NIANDI,QUANGUOJIDONGCHEBAOYOULIANGDA3.10YILIANG,QIZHONGQICHE2.17YILIANG;JIDONGCHEJIASHIRENDA3.85YIREN,QIZHONGQICHEJIASHIREN3.42YIREN,QICHECHUANGMOCHENGWEISHICHANGGANGXUCHANPIN,SHICHANGRONGLIANGFEICHANGPANGDA。QICHECHUANGMOPINPAIBEIXIAOFEIZHERENZHISHIDAIYIJINGLAILIN!QIMIANBAOHUMOZUOWEIMOSHIDAIDEHEXINYINGLIBAOPIN,SHIBIJIANGYUDONGSHICHANGLANHAI,GONGCHUANGXINYILUNSHICHANGHONGLI!ERJINTIANWOMENLAIDAOJINSIDI,TINGTINGJINSIDIZAIGONGCHANG+PINPAIZHEIGEJIAODUDEKANFA。



问答----------

WEN:RUJINSHEHUIYIZHICHANGDAOHUANBAO,JINSIDIDECHANPINDINGWEISHIZENMEDENI?

兰珂:

DUIXINGYESHICHANGFAZHANJUYOUYUJIANXINGHEQIANZHANXINGSHIWOMENDUICHANPINDINGWEIDEZONGGANGLING。JINSIDIZUOWEIYIGEYONGYOUGUONEILAOPAIQIMIANBAOHUMODESHENGCHANQIYE,SHOUXIANZAICHANPINDECHUANGXINYANFANENGLIYIJINGZAIYENEISHIGONGRENDELINGDAODIWEI。

ZAICHANPINDINGWEIZHONG,WOMENRENWEI,ZUIZHONGYAODEMOGUOYUYAOGUANZHUPINZHI、XUANZEXING、JIAGE、FUWUDENG,YINCI,WOMENYIZHIBINGCHENG“RENWUWOYOU,RENYOUWOYOU,”ZHEIZHONGJINGZHENGXINGYUANZEDEJUTITIXIAN。SUOYI,JINSIDIDECHANPINYIZHISHIPINZHIWENDINGYOUXIU、PINZHONGXUANZEXINGZUIGUANG、YOUZUIJIADEXINGJIABI、ZUIWANSHANJISHIDEFUWUHUODEGUANGDAJINGXIAOSHANGHEKEHUDEXIAI。WOMENMEIMEIYANFADEXINCHANPINSHANGSHIHOUJIUCHENGLESHICHANGDEREXIAOCHANPINYEYUANYUCI。

宏图棋牌 HUANBAO,XIANZAIYUELAIYUEBEIZHONGSHI,GUOJIAGONGXINBUTICHUDAO2020NIANJIANLIJUBEIJIAOQIANGZIZHUCHUANGXINNENGLIHEKECHIXUFAZHANNENGLI、CHANXUEYANYONGJINMIJIEHEDEXINCAILIAOCHANYETIXI。“JUANZHIRESUXINGDANXINGTI”(JIANCHENGTPU)YIBEINARU《XINCAILIAOCHANYE“SHIERWU“ZHONGDIANCHANYEMULU》,2016NIANGUOJIAFAZHANGAIGEWEI、GONGYEHEXINXIHUABUJIANG“JUANZHIRESUXINGDANXINGTI” NARU“GUANJIANXINCAILIAOFAZHANGONGCHENG”、“XIANJINYOUJICAILIAOFAZHANGONGCHENG”TONGSHIZUOWEIGUOJIAZHONGDIANCHANYEHUAGONGCHENGZHIYI。JINSIDIJIANJUEGUANCHEZHONGYANG“CHUANGXIN、XIEDIAO、LVSE、KAIFANG、GONGXIANG”SHIZIFAZHANLINIAN。

宏图棋牌 ZHEZHONGKAIFA“JUANZHIRESUXINGDANXINGTI”(JIANCHENGTPU)HUANBAOXINGGONGNENGCAILIAODECHANPINZHIZAOMOSHI,TPUQIMIANBAOHUMOYINYOUYIDEXINGNENGHELVSEHUANBAO、WULIFANGHUDEGAINIANYIJINGDEDAORENKE。JINSIDIZAITPUCHANPINSHANG,JINGGUODUONIANDEZIZHUYANFA,YOUTPUZHUGUANGQIMIANBAOHUMO、TPUGAISEQIMIANBAOHUMO、TPUGAOLIANGQIMIANBAOHUMO、TPUYAGUANGQIMIANBAOHUMODENGGUONEIWAILINGXIANDELVSEHUANBAOCHANPIN。WOMENYEJIANGJIXUBUYUYULIDESHENDUYANFAGENGDUODELVSEHUANBAOCHANPIN。


:对现在的国内外市场发展趋势是怎么看的呢?

兰珂:

宏图棋牌 QIMIANBAOHUMOJINGGUOZHEIJINIANDESHICHANGTUIGUANG,JINKOUQIMIANBAOHUMOJIAGEJUGAOBUXIA,JINGCHANGDUANHUO、HUOQIBUWENDING、SHOUHOUBUJISHIDENGDENGWENTIRANGJINGXIAOSHANGHEXIAOFEIZHEWANGERQUEBU。ERGUONEIXIANGJINSIDIZHEIYANGZHENZHENGYOUYANFANENGLI、CHUANGXINNENGLI、YOUSHENGCHANQIMIANBAOHUMOJISHUDEQIYESHISHAOZHIYOUSHAO。

宏图棋牌 QIMIANBAOHUMOJINGGUOZHEIJINIANXINGYEPENGYOUMENDEYIQIYONGXINJINGYINGYUTUIGUANG,SHICHANGSHIKAISHIHUOREQILAI,DANSHIZONGGUANQUANJU,ZHEIGEXINGYEDEWEILAIFAZHANQUSHI,ZHONGSHIHUIANZHAOSHICHANGYINGXIAODEFAZHANGUIJIYUNXING:

DIYI,HEZUOWEIZUIJIAMOSHI,YESHIMUQIANGUONEIDEZHUYAOFANGSHI。MUQIANGUONEIYOUHENDUODEHEZUOZAICHUBUSHISHIHOU,DUANQINEISUIRANMEIYOUSHIXIANYINGLI,DANSHI1-3NIANNEIHUISHIXIANBIJIAOKEGUANDEYINGLI。BIJIAOPUBIANDESHIYUDINGDIANHEZUODANWEIJINXINGFENCHENGZHEIYANGDEMOSHI。

宏图棋牌 DIER,LIANSUOSHIWEILAIDEFAZHANFANGXIANG。FAZHANDAOYIDINGDESHIJI,ZHEIGESHIWUKEBIMIANDEXINGTAI。

DISAN,JIUSHIQIYEJIERUQIMIANBAOHUMOFUWU,CONGQIYEDEFAZHANLUCHENGLAIKANHAISHIYOUCANKAOXINGDE。BUGUANSHINAZHONGFANGSHI,ZIYUANSHIZUIXIQUEDE,YOUXIUJISHISHIQIMIANBAOHUMOFAZHANDEZHUYAOPINGJING。


宏图棋牌:大家认为目前市场卖整车利润不高,关于提高4S或改装店的利润,金斯迪盈利模式是怎么样的呢?

兰珂:

宏图棋牌 ZHONGGUODESHICHANGYINGXIAOYIZHIYOUYIGEBIDUAN:HULVECHANPINBENZHI,GUODUZHUZHONGYINGXIAO。KUADADEXUANCHUAN、GUODUDEYINGXIAOSHOUDUAN、SHILIBEISHUDEHONGTUO,NENGJIYIXIESHANGJIADAILAIYOUXIAODEZHAOSHANGLVHEGAOSHICHANGFENEDEHUIBAO,DANSHISHIJIANBUJIU,YINWEI“GUODU”DEGEZHONGBIDUANJIUXIANXIANCHULAI。

宏图棋牌 DUIYUPINPAISHANGLAISHUO,KEYIBUTINGGENGHUANJINGXIAOSHANG,DUIYUJINGXIAOSHANGLAISHUO,SHANGLEKAITUOBUYIDEQUDAO。

DUIYUMEIRONGMENDIANLAISHUOSHANGLEYOUZHIKEHU。

宏图棋牌 JINSIDIJUJUEGUODUYINGXIAO,XUNZHEZHUANYEHUAMOSHIFAZHAN,WEILEMANZUBUTONGKEHUDUICHANPINXUQIU、YANSEDENGFANGMIANDEBUTONGPIANHAO,YIJIGERENSHOURUSHANGDECHAYIHUAYINSU,WOMENTUICHUGAO、ZHONG、DIGEGEDANGCIDECHANPINXINGCHENGCHANPINJINZITA。ZAIJINZITADEDIBU,SHIJIAWEIDI、DAPILIANGDECHANPIN,KAOBOLIDUOXIAOZHUANQULIRUN,YINGDESHICHANGHEXIAOFEIZHEDEZHUYILI;ZAIJINZITADEDINGBU,SHIJINSIDIPINPAIYOUXUANGONGYING、GAOJIAWEI、XIAOPILIANGDECHANPIN,KAOJINGYIQIUJINGHUOQULIRUN。ZHEIJIUSHIJINSIDIGONGSIDECHANPINJINZITAMOSHI。


宏图棋牌:金斯迪在汽车后市场将要面临的问题,例如价格战以及品质有一个什么样的态度和看法呢?

兰珂:

MIANDUIJIAGEZHAN,WOBUXIANGSHUOZHICHIHAISHIBUZHICHI,FANDUIHAISHIBUFANDUI,WOZHEILIZHIXIANGRUHEYINGDUI。ZAIJINSIDIRENWEI,JIAGEZHAN“SHIZESHIXIANSHANGJI,ZAISHANGDI”。

宏图棋牌 CONGSHICHANGDEJIAODULAIKAN,WULUNRENHEDECHANPIN,DANGTADESHICHANGFAZHANDAOYIDINGCHENGDUDESHIHOU,JIUDOUDEJIESHOUJIAGEZHANDEXILI,ZHEISHIYIGEGUILV。NENGFOUZAIJIAGEZHANZHONGYINGDESHENGLI,JIUSHIKANRUHEXUNZHAOTUPODIANLE。TUPOCAISHIYINGFAZHAN!

DANSHI,JIAGEZHANHENSHAOFASHENGZAIGAODUCHAYIHUADEXINGYE。ZAIYIGEGAODUTONGZHIHUADEXINGYE,BIXUTONGGUODAFUJIANGJIACAINENGSHUOFUGUKECONGQITAGONGSIZHUANXIANGZIJI。GUONEIJINGZHENGTONGZHIHUAQINGKUANGYANZHONG,YINCIZHONGGUODEJIAGEZHANGENGRONGYIBAOFA。DANSHI,HUXIANGBISHEIDEJIAGEDI,DAOZHIFUWUSHUIPINGXIAJIANG,ZHILIANGWANGWANGJIUHUIGENBUSHANG,XUERYINQIXIAOFEIZHEMANYIDUJIANGDI,ZHONGDUANMENDIANSHANGKEHU,JINGXIAOSHANGSHANGQUDAO。

JINSIDI,SHIZHONGJIANGZHONGXINFANGZAICHANPINCHUANGXINYANFAZHILUSHANG,JIUSHIWEILEGUIBIJIAGEZHAN,BUZUOTONGZHIHUACHANPIN,ZUOTESEHUACHANPIN,MANZUXIAOFEIZHEDEXUQIU、TIGAOXIAOFEIZHEMANYIDU、WENGUMENDIANDESHOUYIHEBANGZHUJINGXIAOSHANGJIJIWENJIANQUDAOCAISHIWOMENDESHIMINGMUBIAO。


宏图棋牌:最后方便和我透露一下,金斯迪在接下来的一个目标以及未来的发展吗?

兰珂:

宏图棋牌 WOMENYIZHIRENWEI,QIYEYAOCHIXUWENDINGDEFAZHAN,YAOPEIYUHEXINJINGZHENGLI。RUCHUANGXINJINGZHENGLI、PINPAIJINGZHENGLI、JIAGEJINGZHENGLIDENGDENG。PINPAIXUYAOYIZHILIANGWEIJICHU,ZAIZHILIANGHEPINPAIYINGXIANGLITONGDENGDEQINGKUANGXIA,JIAGEYOUSHIJIUSHIJINGZHENGLI。MEIYOUJIAGEYOUSHI,ZUIZHONGDOUHUIBEIXIAOFEIZHETAOTAI。YIZHAOXIAN,CHIBIANTIAN,ZHEISHISHICHANGJINGZHENGZHONGDEBUERFAMEN。YAOYIZHAOXIANJIUBIXUYOUBUDUANDECHUANGXIN。SHEINENGBUDUANDICHUANGZAOCHUZHEIYIZHAOXIANLAI,SHEIJIUNENGZAIZHEISHICHANGJINGZHENGZHONGLIYUBUBAIZHIDI。

SUOYI,JINSIDIYIZHIYICHANPINCHUANGXINZUOWEIZHANLVEFANGZHEN,ZAICHANPINCHUANGXINYANFALIZAIXINGYEZHONGSHIGONGRENDEQIAOCHU,WOMENDECHANPINZAIHAIWAISHICHANGYEPODEQINGLAI,2018NIAN,BUJINSHIWOMENJIJIFAZHANGUONEIYEWUYESHIBUDUANKUOZHANHAIWAISHICHANGYINGXIANGLIDESHIJIAN。


结语:

宏图棋牌 ZAIHOUSHICHANGZHONG,WOMENXUYAOGONGCHANG+PINPAIZHEIYANGDESHIZAIQIYE,CHUANGXINSHIJINSIDIDEHEXINJINGZHENGLI,YESHIXIANZAIZHONGGUOQIYEGONGJICEGAIGEDEHEXINFAZHANFANGXIANG,WOMENJIUSHIYAOCONGZHIZAODAOCHUANGZAO,JINSIDIJINHOUBIJIANGYANGFANQIHANG,AOXIANGYUGUONEIWAIQIMIANMOSHICHANG。






2018-06-05 1537人浏览

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